Responsibilities
-Design Posts for Social Media Platforms
- Build and execute social media strategy through competitive research,
platform determination, benchmarking, and audience identification
-Generate, edit, publish and share daily content (original text, images, video
or HTML) that builds meaningful connections and encourages community
members to take action
-Set up and optimize company pages within each platform to increase the
visibility of company’s social content
-Moderate all user-generated content in line with the moderation policy for
each community
-Create editorial calendars and syndication schedules
-Continuously improve by capturing and analyzing the appropriate social
data/metrics, insights and best practices, and then acting on the
information
Search Engine Marketing Specialist duties and responsibilities
1. Plan, develop and implement our SEO strategy
2. Work towards organic search optimization and ROI maximization
3. Regularly perform thorough keywords research
4. Identify key SEO KPIs
5. Monitor redirects, click rate, bounce rate, and other KPIs
6. Prepare and present reports regularly
7. Identify our buyer persona to better target identified audiences
8. Identify problems and deficiency and implement solutions in a timely manner
9. Suggest improvements for process and productivity optimization
10. Work with web developers and marketing teams to properly implement SEO best
practices
11. Implement SEO best practices by working with web developers and the marketing team
12. Stay up to date with the latest SEO and digital marketing latest trends and best
practices
13. Keep abreast of the latest SEO and digital marketing trends and best practices
Search Engine Marketing Specialist requirements and qualifications
1. Experience with A/B testing and other testing metrics
a. Knowledge of HTML, CSS, JavaScript
2. Ability to analyze data and provide evidence-based recommendations
3. Sense of ownership and pride in your performance and its impact on company’s
success
4. Critical thinker and problem-solving skills
5. Team player
6. Good time-management skills
7. Great interpersonal and communication skills
Skills
Graphic Design
Search engine optimization
Guest blogging
Content marketing
Social media
Email marketing
Quora
Online communities and aggregators
Pay-per-click advertising
Giveaways
Graphic Designer
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